January 5, 2009

CINEMA IN KUWAIT


CINEMA IN KUWAIT
Cinescape - Kuwait National Cinema Company was established in 1954 with a capital of 7,000,000 million rupees. The first theater to open in Kuwait was the roof-less (open-air) 1000 seat Cinema. Subsequently, all other theaters came into operation and by 1995 Cinescape - KNCC had a network of theaters most of which were traditional stage-theaters with large seating capacities.In response to development in the entertainment business globally, Cinescape - KNCC embarked on several new strategies. First, commencing in 1996, Cinescape - KNCC used luxurious shopping centers as prime locations for multi-screen theaters. Second, Cinescape - KNCC initiated a plan to renovate older theaters in an effort to enhance its corporate image. Finally, Cinescape - KNCC has upgraded its use of technology and leading the way in the region. On May 11th 2007, Cinescape - KNCC took a major step by installing the first Digital Cinema ever in the Middle-East and the Arab world. In regards to ticketing, Customers are able to buy tickets using Smart Cards via self-operated ticketing machines. In addition, customers can pre-book their favorite seats by phone or by internet and easily collect their tickets upon their arrival to the theaters. E-Ticketing service was introduced making it the first of its kind in the Middle East. Customers are able to buy tickets online using debit and credit cards. Furthermore, Cinescape - KNCC has added M-NET to its family of enabled payment methods. This means that tickets can be purchased through your mobile phone. With this, Kuwait became the second country in the world to enable mobile payments in theatersToday, with a capital of 10 Million K.D., the expansion and development of Cinescape - KNCC does not stop there, as in October 2007, the Avenues Cinema with 11 Theaters including 2 VIP cinemas was opened, making it the biggest theatre to date in Kuwait which is fully equipped with digital technology with over 50 flat screens broadcasting trailers, movie posters, the concession menu and timings of shows. In late 2008, Al-Bairaq Cinema with 3 screens will open. In 2009, Project 360 will hold 16 screens including VIP theaters and IMAX aswell. And In 2011, The Mall of Kuwait will be completed thus making the Cinema available in all corners of the country and we definitely will not stop there as plans for a regional expansion are already underway.




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